Reese Witherspoon Launches More inclusive Plus-Sizes

By

Kelsey Miller

When Reese Witherspoon launched Draper James in 2015, shoppers responded instantly, and overwhelmingly, with two distinct messages: Love the clothes. And: Wish you made them in more sizes. “They were on my social media, on Draper James’ social media, saying, ‘We need more inclusive sizing,’ Witherspoon, 42, recalls. Her own friends echoed the sentiment, saying, OK, girl, I love your clothes, but youve got to have the sizes that include every girl. And I heard them, you know?”

Thus began a yearlong process of figuring out how to expand her initial offering of sizes 0 to 14. (Two thirds of American women are a size 14 or above, after all.) Witherspoon started with a deep dive into the research and then connected with Eloquii, known for its chic, size-inclusive pieces and reasonable prices. “They know how to design to a body [in a way] that makes women feel good,” she says. It was the perfect complement to her own mission with Draper James: “making pretty easy.”

Check out the GLAMOUR article here:

https://www.glamour.com/story/reese-witherspoon-draper-james-plus-sized-collection-eloquii

Cheryl Brown